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"There's an app for that" is a marketing trope for the mobile world, but it really describes a pervasive expansion of technology remedies that penetrates every segment of the Web development world.
So many of the functions and requirements for a powerful website that used to demand extensive customization and often spiraled into nightmarish layers of nested programming traps, can now be resolved with an inexpensive (or even free) Web service. Video library functionality that would have taken hundreds of hours to create can now be integrated into an application in minutes thanks to YouTube, Vimeo, et al. Need integrated FTP functionality in your Web app? Such a request only a few years ago created anxiety about validation and security, HTTP request time outs, file upload size limits and progress bar copouts (remember the animated GIF to show "progress"?). Today? Why not leverage YouSendIt, or DropBox, or any of a dozen other deployed 3rd party solutions? Practically unlimited file sizes, user and role management, elegant functionality and cross-platform/device accessibility are the hallmarks of these services.
The splash Apple and Microsoft are making with their battle for the cloud-based storage universe highlights the ubiquity and capability of these feature-laden enterprises. Where programming alacrity was the skill du jour seemingly months ago, nowadays the ability to penetrate an API and make it the servant of your needs is a key to development success.
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